With summer quickly approaching Armored Autogroup was looking to improve the web experience for their AC Pro products, a do-it-yourself automotive A/C re-charging solution. The site was designed to help users both before and after the sale. It was important that users were able to get instructions quickly and locate the refill port for their car. Keeping in mind that users are most likely standing over the hood of their car while researching solutions, mobile optimization was a major component of this project. In the end, our new site yielded a significant increase in clickthrough rates and far better customer experience.