Targeted towards niche magazine owners, Subscription Genius helps mid-sized publishers transition into the 21st century. Subscription Genius goes far beyond subscriber list management by enabling publishers to set up paywalls, automate renewals and leverage user data. Our focused brand positioning efforts allowed us to create a remarkably direct message which we translated into complete art direction. Calming colors, refined typography and custom icon illustrations created a friendly and professional environment. The result was impressive - with double-digit increases in revenue and subscribers.